The hiphopification of pop: hip hop aesthetics in mainstream popular music

This is the script of a paper I gave at the Royal Musical Association 58th Annual Conference, hosted by the University of Durham, on 8 September 2022. Introduction Hip hop is the most popular genre of music in the United States, with a comparable lead in the UK and Europe. Since the mid-2010s, Nielsen Music, … Read more

Beats to Quarantine to: Lofi hip hop music and virtual community during the COVID-19 pandemic

This is the script of a paper I gave at the Challenge and Change in Popular Music IASPM UK/I Conference, hosted by the University of Liverpool on 31 August 2022. It is a more concise version of my longer data analysis in two parts on lofi hip hop during COVID-19 (part 1, part 2). Introduction … Read more

All the way up: hip hop’s global emergence as the leading popular music genre in the age of digital streaming

This is the script of a paper I gave at the Climates of Popular Music: IASPM 2022 Conference, hosted online by Daegu University on 9 July 2022. It makes reference to the research published in my data-driven analysis of annual top 100 albums, Hip hop’s hold over Top 100 albums, 2000–2020. Introduction When, in 2016, … Read more

Hip hop’s hold over Top 100 albums, 2000–2020

The story of hip hop’s commercial success in the 21st century is one of a steady decline followed by a striking ascent. At the turn of the millennium, hip hop held a major presence on the charts, but never accounted for more than a sixth of the best-selling albums. By the end of 2020, hip … Read more

News: MusicID Digital Research Fellowship

I’m delighted to announce that I have been awarded the 2021 MusicID Digital Research Fellowship. In MusicID’s news post, founder and CEO Roger Press is quoted as saying ‘The Committee thought Dr Gamble’s submission was targeted, interesting, showed a clear methodology, and would make the best use of the MusicID platform. We also appreciated that Dr … Read more

How do rap lyrics address the internet?

This may form part of the introduction to a forthcoming monograph, provisionally titled Digital Flows: Internet-Based Hip Hop Music and Culture. Hip-hop artists get a bad rap for writing about the same old things. Often, criticism is levelled at lyrics associated with materialism, consumerism, misogyny, drugs, and violence. Although these themes – and the racial, … Read more